Five Ways to Use Social Media to Reach People Who Don't Use Social Media - ReadWriteWeb: "Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don't use social media, and we've listed specific tools you can use to do it."
Like this little article... have stashed it under 'could be useful for the future'. Doesn't address the issue of the so-called digital divide or other issues of disenfranchisement... but... you gotta love their optimism at the end and it's worth a read!