Tuesday, July 24, 2007

Long Tail antidote

If you've read 'The Cult of the Amateur' by Andrew Keen and need a bit of balance... 'The Long Tail' by Chris Anderson gives a much more balanced and thought-provoking view of the current state of the internet.  It probably appeals to the inner Economist in me as well, but it's a good consideration of what's happening to a supply and demand world where the potential for both is becoming unlimited.  I question whether it is in fact unlimited right now since there will always be physical or financial constraints which present fairly immovable barriers (the world will never be 100% digital nor will it be 100% free), but it's a fascinating concept and a gentle meander through what can at times feel like a bewildering fast set of changes in the online world.

Definitely recommended. 

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