Innovation: Why don't users mind when Twitter breaks? - tech - 10 August 2009 - New Scientist:
"The strong roller-coaster-riding community of Twitter, by contrast, have tied their personas to the service. They simply embraced the fail, enjoyed taking a break from maintaining their 140-character selves, and prepared to celebrate when the service came back."
Yup, people hate Facebook, Google, Amazon etc going down... but there's a certain humour in the fail whale-ness of Twitter going down the loo yet again. A sign of an immature service or one that's got its users on-side from the start in terms of allowing itself to have a wry sense of humour?
Maybe it's just because it's not seen as corporate as the others on the failure hit-list? Maybe it's not seen as essential as the failure hit-list? Maybe it's a bit more opt in... which means temporary 'opt-out' isn't as painful?
Who knows? Fail Whaling (spotting and celebrating the appearance of a Twitter Fail Whale) seems to have an opposite reaction to most systems failures. Bet you any money IS departments all over would kill for that kind of sympathetic, forgiving band of users! :o)