Words not to like

The system will centre around authored articles created with a tool Google has dubbed "knol" - the word denotes a unit of knowledge - that will make webpages with a distinctive livery to identify them as authoritative.

BBC NEWS | Technology | Google debuts knowledge project

Urgh!  New made up word 'a knol'.  How on earth can you have a unit of knowledge which is quantifiable and measurable in any truly meaningful way?  Not only are Google jumping on the Wikipedia bandwagon a few years too late, now they're inventing words like some third-rate web 2.0 company.  Think I'll be keeping my 'knols' to myself unless Google manages to put out something pretty special...